Wednesday, August 16, 2017

Media Prima Berhad serves up the best of SEA Games 2017

As the lead up to the 29th SEA Games 2017 intensifies, Malaysia’s top media organisation, Media Prima Berhad, will serve viewers with the best of the region’s largest sports event on its digital platforms and television channels ranging from live games streaming and broadcast to medal tally status updates. Activated by Senheng, CLEAR, Wall’s and Negaraku viewers will be able to enjoy the SEA Games and get updates via the Kita Juara App, tonton, as well as TV3 and TV9.

Kita Juara App Launch
Media Prima Digital (MPD) launched the Kita Juara App on 15th August 2017 at Sri Pentas. The app which provides comprehensive coverage and updates on local football matches such as Liga Super, Piala Malaysia and Piala FA, will also provide exclusive daily highlights for the SEA Games from 14 to 30 August 2017. Users can watch snippets of the different sports, read SEA GAMES news articles (from Harian Metro), view the daily games schedule and get updates on the current results and medal tally.

“Media Prima aspires to bring the best and most comprehensive updates especially on local football and live sporting events to all Malaysian sports fans across multiple screens anytime, anywhere on the go. By having the special SEA Games Kuala Lumpur 2017 segment on the Kita Juara app, all highlights and statistics on this prestigious sports event would just be a click away. We are delighted to also collaborate with tonton so that sports fans can enjoy the best SEA Games and football content anywhere and on their portable devices, in addition to watching on TV”, said Rafiq Razali, Chief Executive Officer of Media Prima Digital.

tonton SEA GAMES Channels

Malaysia’s first and largest homegrown streaming service, tonton, will showcase the games from 14 to 30 August 2017 live on both its channels, Channel 1 and Channel 2, in high definition (HD). Both channels will carry the Opening Ceremony live at 8.00pm on 19 August 2017 (Saturday) and Closing Ceremony at 8.00pm on 30 August 2017.

Meanwhile, the live games on Channel 1 are Football, Hockey, Gymnastics, Archery, Diving, Badminton (semi finals and final) and Athletics. Channel 2, on the other hand, will showcase Badminton (single and double quarter finals), Netball, Weightlifting, Bowling, Cycling-Track, Aquatics (Swimming and Synchronised Swimming), Pencak Silat, Taekwondo and Wushu. tonton users will be able to live stream the games daily from 9.00am onwards.

tonton subscribers in Malaysia, Singapore and Brunei who have missed their favourite sports need not worry as they will be able to catch up 24 hours after the live game is over.

“Partnering with the Kita Juara app and the launch of tonton's exclusive SEA Games channels is true testament to tonton's commitment in supporting the Asian sports industry. We are also really excited to make available SEA Games channels to all of tonton's users in Malaysia, Singapore & Brunei to enjoy. On ground exclusive highlights on tonton that cannot be seen on TV, bring sea games to another level,” said Ben Jern Loh, General Manager of tonton.

Television Offerings

On 19 August 2017, TV3 and TV9 will air the Opening Ceremony at 8.00pm. Daily SEA Games highlights will be shown on TV3 from 10.30am to 11.00am and 12.30am to 1.00am while on TV9, highlights will be available from 5.00pm to 6.00pm.

Both TV3 and TV9 will also broadcast the semifinal and final rounds of games such as Football, Badminton, Hockey Athletics, Gymnastics and Diving.

For the Closing Ceremony, TV3 and TV9 will air the event at 8.00pm on 30 August 2017.

“As a Malaysian home grown company, the participation is a display of our commitment towards supporting a sports event with great potential to grow and inspire. It further affirms our dedication in providing an experience that is beyond expectations, through sporting disciplines that build enduring and rewarding relationships across communities in which we operation,” said Lim Kim Heng, Managing Director of Senheng Malaysia.

Vincent Chong, Marketing Director of Unilever Malaysia, echoes this sentiment, “As a global brand who has transformed the lives of our fellow Malaysians since 2006, we are very excited to be a part of something great for Malaysia after 16 long years. We associate ourselves closely with sports and this was an opportunity in which we wanted to be a part of as we want to rise together as one community and inspire millennials to defy judgement and scrutiny and be confident in life.”

Despite the intense pressure and competition throughout the SEA Games, we believe that our fellow Malaysian athletes will give their best and we will be there to support them as one Nation throughout the way!” he added.

For more information, log on to and

Sunday, August 13, 2017

McDonald’s Rallies Malaysians to Get FIT

Bukit Jalil, 12 August 2017 – There were sweat drops and laughter aplenty as Youth and Sports Minister Khairy Jamaluddin led a morning workout at FIT Malaysia joined by over 4,000 McDonald’s employees and customers from 15 other locations nationwide to launch #FitMcDonald’s, a new initiative to encourage healthier lifestyles among McDonald’s employees and Malaysian communities.

Inspired by the Ministry of Youth and Sports’ FitMalaysia platform, #FitMcDonald’s hopes to emulate the former’s mission to carry out a variety of sports and fitness activities such as Zumba, Body Combat or Sh’bam dance workouts at 15 different locations, participated by headquarters and its 262 restaurant employees, their families and nearby communities.

With a week until the kickoff of the Kuala Lumpur 2017 Southeast Asian Games, McDonald’s Malaysia’s Managing Director and Operating Partner Azmir Jaafar believes the time is right to kickstart such an initiative.

He said, “Malaysia is a true sports-loving nation; we rally together to support our athletes towards gold medal achievements. It is equally important that we also spur each other to live healthier lifestyles, be it individually, in our families, or as a community. Fitness should not be an end-game but a lifestyle choice.”

“As the leading restaurant brand in Malaysia, we want #FitMcDonald’s to be the platform that helps Malaysians kickstart their journey toward healthier living – starting with our employees, the people who bring our brand to life every day to our Malaysian customers,” he added.

The launch of #FitMcDonald’s follows the final stopover of the Kuala Lumpur 2017 Torch Run, which took place at McDonald’s Putrajaya yesterday.

The torch run into McDonald’s Putrajaya was led by none other than McDonald’s very own Paralympic athlete Muhammad Nabil Bin Rosli, who won the Silver medal for the 100m Sprint category last year at Malaysia’s Paralympiad Sports in Sarawak.

Nabil and the 40–strong McDonald’s running team were welcomed by a rousing marching band performance, before Azmir, Ronald, Rimau and VIPs proceeded to sign the signing wall. Following a 25-minute pit stop, it was then Azmir’s turn to lead the torch run contingent for the next 200m up until the next pit stop.

Yesterday’s stopover at McDonald’s Putrajaya was the last of three key occasions hosted at McDonald’s and culminates the earlier 17 McDonald’s pit-stops and product sponsorships held nationwide, having in April signed on with MASOC as the silver sponsor and official restaurant for Kuala Lumpur 2017.

Monday, August 07, 2017

Fun for the whole Family at Bangi Wonderland Nature Run 2017

What? Bangi Wonderland Nature Run 2017

When? 17 September 2017 (Sunday) 7AM

Where? Bangi Wonderland Theme Park & Resort, Bangi

How far/ How much? 10km (RM65) / 3km Fun Run (RM45)

How to register?

Runwitme Says:
Bangi Wonderland Theme Park & Resort is the region’s newest water theme park and resort located in Bangi, Selangor, one of Malaysia’s most popular destinations. Bangi Wonderland is the latest tourist attraction for both local and overseas tourists. It is a complete water park experience for everyone - families, kids, teens and thrill seekers alike. In conjunction with its 1-year anniversary, an inaugural running event will be held on 17 September 2017 at 6am, with the Start N Finish being at Bangi Wonderland Theme Park. It will also the first nature run to be held inside the UKM nature forest reserve for 10km (20% flat road & 80% off road inside UKM forest reserve) / 3km Fun Run.

Saturday, August 05, 2017

Media Release: Avenue K Shopping Mall Brings Back AK Balloon Run

Kuala Lumpur, 20 July 2017 - AK Balloon Run, organised by Avenue K Shopping Mall, is back for the fourth year and scheduled to take place on 13 August, 2017 at the main entrance of Avenue K.

AK Balloon Run is a seven-kilometre fun run that gathers participants from all walks of life to run with balloons throughout their run in celebration of happiness. The run will take place in the vicinity of the shopping mall along a scenic route within the city centre mainly via Jalan Pinang, Jalan Binjai and Jalan Mayang.

What makes the run unique is that runners are required to tie balloons to any part of their body throughout the 7km route. Each balloon represents 10 seconds. Loosing each balloon will incur time penalties from the runner’s official finishing time upon the completion of the race.

“AK Balloon Run is an excellent platform for everyone to put aside the stresses of daily life and just have fun connecting with life and others in the run. We have runners from all walks of life getting into the spirit of togetherness to lend their support and participation into this signature event. With positive vibes, good times and camaraderie taking first place, this fun run also provides the community a chance to embrace a healthy lifestyle. It will be a day full of fun, friendship and fitness and we look forward to sharing this with the community at large” said Phang Sze Sze, Deputy General Manager of Avenue K.

“Ever since its launch in 2014, AK Balloon Run has grown from just over 700 runners to over 2,000 runners today. We have seen repeat runners who have joined our run since the beginning. We take tremendous pride that such an iconic run has come to symbolise the coming together of communities and fostering nation building through sports. We wish all runners the best of luck and we look forward to welcoming them at the race”, she added.

Every participant will be presented with a limited edition sling bag, race bib, dri-fit race shirt, balloons and other goodies from various sponsors such as Marigold, Brands, YoGood, GNC, Break Out, Salad Atelier, Caring Pharmacy, Ego Sports and Krispy Kreme. The first 200 participants who collect their race kit collection will be rewarded with Buy One Free One voucher from Chill Chill and complimentary work out session for 2 pax from Fitness First. Finishers will take home a medal and can also download their e-certificate at The top runners from each category will walk away with prizes worth up to RM20, 000.

Details to AK Balloon Run 4.0 are as follows:

Date : 13 August 2017, Sunday

Venue : Main Entrance of Avenue K Shopping Mall

Time : 6.00am (Reporting) 7.00am (Flag Off). The first wave will start at 7.00am and last wave at 7.15am

Race Kit Collection Day: 11 & 12 August 2017, Spanish Steps, Level 3, Avenue K Shopping Mall

How to participate
To sign up, visit AK Balloon Run website at or call 010-2260 345/ 03- 2168 7888.

You can also follow AK Balloon Run Facebook page to receive updates on AK Balloon Run and to post any queries.

Tuesday, August 01, 2017

Kickstart Your Standard Chartered Singapore Marathon Training at the SCSM Training Kick-off 2017

17 weeks. 125 days. Time is ticking – it’s time to find those trainers, dust off the cobwebs, and start lacing up for the Standard Chartered Singapore Marathon this December.

To kick-start your training for the race, The SCSM Training Kick-Off 2017 begins this weekend, where participants can begin training for their race in December. During the weekend, runners can look forward to taking part in pacer runs, get educated on proper training techniques, and participate in heart rate tests.

First-time female participants can also look forward to the kicking-off of the Women’s Squad for SCMS 2017 – an initiative for women, by women.

Held in conjunction with GetActive! Singapore, this initiative will inspire participants to get off the couch, dust off their trainers, and get down to OCBC Square to experience a comprehensive training kick-off program.

 Pacers Run
o The public will get to see (and run) with Running Department, the official pacers for this year’s race.

 Running Clinics
o Ben Pulham from the Official Training Partner of SCSM 2017, Coached, will be conducting a talk on how to better your training based on heart rate, and will also be busting common marathon myths in the various running clinics that will be conducted over the two days.

 Heart Rate Run
o The public can participate in running tests evaluated by Ben Pulham. Following a 3km run around the event area with a Garmin heart rate monitor, runners will be advised on how they can enhance their training based on their individual heart rates.

 Women Squad Activation
o For women. By women. Join Cheryl Tay and Under Armour Celebrity athlete Denise Keller kick-start the exclusive Women’s Squad for SCSM 2017 with a HIIT session and 3km run. Runners will also get to test the new Under Armour Bandit 3 long distance shoes – to find their perfect training companion gear for the marathon.

o Register your interest via SCSM Women Squad
Admission to the event is FREE, however, interested members of the public needs to register via SCSM 2017 Training Kick-off.

Registration for SCSM 2017 at Standard Chartered Cardholders will enjoy 15% off registration fee across all categories.

For more information, visit:
Follow the race:
Instagram: @SGMarathon
Twitter: @SG_Marathon

Come on down to OCBC Square this weekend (5th and 6th August), to get ready to smash your personal record this December at the SCMS 2017.

Friday, July 28, 2017

AXA Hearts in Action Run 2017 Aims for 8,000 Runners

AXA AFFIN Malaysia announced the launch of the AXA Hearts in Action Run 2017, which will take place on 24 September 2017 at MAEPS, Serdang. This is the third consecutive year in which AXA AFFIN is hosting the event. In 2016, the event was well-received with over 7,000 participants, and contributions of RM110,000 to WWF-Malaysia. This year, AXA AFFIN is aiming to make cash contributions to four (4) non-profit organisations (NGOs) in Malaysia, including: WWF-Malaysia (which was the beneficiary in 2015 and 2016), National Council of Women’s Organisations (NCWO), National Kidney Foundation (NKF) and World Vision Malaysia (WVM). By participating in this event, runners will not only be able to enjoy a fun and healthy day with family and friends, but make a real difference by contributing to these organizations at the same time, as part of the proceeds will go towards supporting the various initiatives and projects by these organizations.

Participants will be able to make a strong statement proclaiming their support towards their preferred cause by choosing one of five different coloured T-shirts, each representing one of the five causes:

• Green – for those who support environmental protection
• Orange – for those who support the protection of wildlife
• Yellow – for those who support healthy lifestyle and the fight against diseases
• Pink – for those who support gender equality and women’s empowerment
• Blue – for those who support child education and fight against child poverty

Yeap Chong Wei, GM of Marketing of WWF-Malaysia; Omna Sreeni-Ong, Hon Secretary General of NCWO; Shynta Rina Yoernal, Head of Finance of WWF-Malaysia; Rebecca Tan, Chief Marketing Officer (CMO) and Bancassurance of AXA AFFIN General Insurance (AAGI); Chua Hong Wee, CEO of NKF and Monica Tan, Head Resource Development of WVM, signing the memorandum of agreement

MAEPS, the venue for this year’s event, is the largest agro park in Asia. Runners will be brought closer to nature and treated to beautiful landscapes along the routes. AXA AFFIN is targeting 8,000 participants and hope to raise RM150,000 in support of the five causes. The run consists of two categories:
• 12KM (Men & Women): RM65 per runner
• 6KM (Men & Women): RM55 per runner; (Children aged 3-12): RM35 per runner

AXA Hearts in Action Run 2017 partners and sponsors include Brooks, Quill City Mall, Nestle Fitnesse, AXIS Physiotherapy, Urban Health and Running Malaysia.

Registration for AXA Hearts in Action Run 2017 is now open at Hurry and register today, the first 2,000 early birds will receive free name personalization on their running shirts!

For more information, visit our website or email . You can also follow AXA AFFIN Malaysia’s Facebook page for the latest updates.

Thursday, July 20, 2017

Media Release: ASICS Relay Back For 2nd Year

Kuala Lumpur, 20 July 2017 - In October 2017, the ASICS Relay will return to Kuala Lumpur, demonstrating ASICS’s commitment to running as a sport and its salute to team spirit. This time, the participants will get to experience the scenic views of Putrajaya, touted as the Malaysian capital’s City in a Garden.

Teams of four will begin running from the ceremonial Seri Gemilang Bridge, leading to the Heritage Square where the Putrajaya Convention Centre is situated. They will then run around Datarn Gemilang and pass the iconic buildings of the Attorney General Chambers of Malaysia and the Tunki Mizan Zainal Abidin Mosque, which is commonly known as the Steel Mosque because of its unique stainless steel structure.

This year’s ASICS Relay will start in Jakarta, Indonesia (19 August), followed by Kuala Lumpur, Malaysia (7 October); Singapore (4 November); and Bangkok, Thailand (2 December).

Three thousand teams across the four cities are expected to participate. The distinctive format of the ASICS Relay calls for a team of four to complete the full 42km or half 21km marathon. Each member has to run a quarter of the total distance. The format eschews the individual endurance required in a typical marathon, instead drawing on the motivational strength of teamwork and building camaraderie as each team completes the marathon in unity.

Spurring teams on will be cash prizes ranging from MYR1,500 to MYR5,450.

The overall fastest team in each of the Male, Female and Mixed categories to emerge at the end of the four-city ASICS Relay circuit will also win travel vouchers worth about MYR9,000.

ASICS recognizes the increasing popularity of running in Asia, and created the ASICS Relay to be a fun and bonding running experience for anyone interested in the sport, whether they are fitness explorers, adventure seekers, health enthusiasts or recreational participants.

“Introducing the ASICS Relay to more South-east Asian countries affirms our historical association with running. It is heartening to see participants from all walks of life, regulars and first-timers, complete the marathon. We look forward to welcoming this year’s runners,” said Kenji Oh, Asia Marketing Director of ASICS Asia Pte. Ltd. The ASICS Relay 2017 will take place at the following locations:

Jakarta: Alam Sutera Mall
Kuala Lumpur: Putrajaya
Singapore: Former Kallang Airport
Bangkok: To be announced

Early Bird registration is now open, and will end 10 August:

MYR280 for 21km Open Category
MYR320 for 42km Open Category

Normal registration starts from 11 August:

MYR320 for 21km Open Category
MYR360 for 42km Open Category


Stand a chance to win a complimentary team slot to the ASICS Relay Kuala Lumpur 2017 when you spend MYR430 and above in a single receipt.

Applicable only at ASICS Mid Valley Mall, ASICS 1 Utama and ASICS Pavilion KL. Validity period from 20 July to 22 August.


The first 50 registered runners to present their confirmation slip at ASICS Suria KLCC will each receive an ASICS shoebag. Validity period from 20 July to 7 October.

The first 100 teams to register for ASICS Relay Kuala Lumpur will each receive an ASICS Sling bag. Validity period from 29 September to 1 October (during race pack collection).

Facebook: @ASICSRelay 
Instagram: @ASICSRelay 
Official Hashtags: #ASICSRelay #ASICSRelayKualaLumpur

Saturday, July 15, 2017

Photo Recap: #RUNWITHME 10K @ Bandar Rimbayu

Runwithme - on my side and by my side. Not only the name of this run is quite similar to our blog name, Runwitme, the philosophy behind it is also about spirit of togetherness, with friends and family by our side as we ran. Last weekend, we joined more than 2,000 runners in the 10K #Runwithme Fun Run organised by IJM Land in Bandar Rimbayu.

A post shared by runwitme (@runwitme) on

Held for the third time, the fun run was flagged off at 6.30am at The ARC, Bandar Rimbayu’s show gallery after a warm-up Zumba session and a hot fire dance performance.

The 10K run, dubbed the Aloha-thon was a Hawaiian-themed run took us into the Bandar Rimbayu residential area with is currently undergoing rapid development. The main focus of this run had shifted from speed, timing and competition to a more laid-back feel. Runners are encouraged to chilled out along the route.

The weather was cool that morning. Despite being cloudy, the sky presented a beautiful sunrise to those who were running in Bandar Rimbayu that morning! Lucky us!

The water stations were well-managed with plain drinking water and ice-cold Lucozade.

This has to be the most beautifully-decorated water station we have seen in our lives.

Since it was still Raya month, we spotted these four runners in their smart baju Melayu.

Runners were encouraged to take breaks from running to enjoy the juicy watermelon and banana in two fruit stations along the route.

Going bananas...

You can call this run anything but boring. The live percussion band gave the needed boost to our steps. Yay!

Each runner had to collect a ribbon at the 5km U-turn.

We were caught in a slight drizzle in the last 3km of the run. However, it did not dampen our spirit as we plodded back to the finish line.

A tropical fruit feast was waiting for us after the finish line where we helped ourselves to the fresh coconut water...

and a juicy array of tropical fruits.

Jackfruit, apples, longans, watermelon, rambutans and mangosteens. We hope they serve durian next year. Heheh!

The Hawaiian-themed photo walls and props provided the runners with plenty of post-race selfies and photo opportunities around the beautiful compound of The Arc.

Participants also had the chance to visit the Bandar Rimbayu's Livia Type A showroom and find out more about Livia Type B homes – which are now open for unit-selection, after the public’s overwhelming response to Livia Type A homes.

RM50 went a long way with #RUNWITHME. Apart from the gorgeous Hawaiian-inspired flower garland medal, every participant was presented with a branded PUMA t-shirt and a bag filled with awesome goodies like a pair of PUMA socks, Munchy's Oat Crunch samples, Sensodyne toothpaste, Scott's DHA Gummies and beauty samples from FACESHOP.

Besides giving positive vibes and the opportunity to run with new and old friends, Run With Me also gives the community a chance to embrace a healthy lifestyle, a philosophy Bandar Rimbayu shares with its property owners through various events. The next exciting event will be Bandar Rimbayu’s Raya Open House on 16 July, from 6pm to 9pm at The Arc. Visitors can look forward to enjoying scrumptious festive delicacies; watch a dance performance and a spectacular 12 minute firework display.

For more information, please log on

Friday, July 14, 2017

5 Reasons Why You Should Not Miss the PUMA NIGHT RUN 2017!

The PUMA Night Run is less than a month away and with an overwhelming response thus far, this might be your last chance to register! If you're looking for a reason to attend the PUMA Night Run 2017, we've got not one, but FIVE reasons why you should not miss out on this year’s event.

Reason 1: Even you can run the PUMA Night Run 2017. Despite being a run that requires a qualifying time, the main goal of the PUMA Night Run is to satisfy both competitive and non-competitive runners. That makes PUMA Night Run unlike any other running events because you can either have a shot at competing alongside some of the best competitive runners around the nation or you can just have fun and run with your friends and family. Signing up for a race like PUMA Night Run, where you can choose to participate in a 6 KM fun run or 12 KM competitive run, can be the motivation you need to get out there and get it done because accountability is everything!

Reason 2: Stand a chance to meet the uprising Korean star, Lee Jae Yoon. The word ‘versatile’ best describes this man. From his debut in ‘Stormy Lovers’ to ‘Another Oh Hae-young’ and the recent popular drama, ‘Weightlifting Fairy Kim Bok Joo’ Lee has tried his hand in multiple acting roles since his debut in 2004. Despite Lee’s busy schedule, he has always been focused on making fitness his priority. Don’t miss this opportunity to run alongside him at the PUMA Night Run 2017!

Reason 3: Exhilarating activities awaits you at the PUMA Village. Push yourself beyond your limits at the Puma Race Village for the pre-run party! You will be challenged physically and mentally as you make your way to the challenge’s finish line. As participants explore the village, your senses will be stimulated as you encounter various unique games and activities.

Reason 4: The After Party. PUMA is known as one of the pioneers in the night running scene having first introduced the run in 2014 as a platform for runners from all walks of life to celebrate the joy of running and experience a carnival-like atmosphere filled with activities and performances. The PUMA Night Run will end with the ultimate afterrun music performances, featuring Singaporean Kpop artist Gen Neo, renowned local artist, Black and many more to come!

Reason 5: Ending the night with a BANG! Who doesn’t love fireworks? The PUMA Night Run will give you a perfect end to a perfect night with some brilliant fireworks display! Your epic night of running and having fun will be complete as you will watch fireworks beautifully light up the dark skies. How about that for a picture perfect moment?

There you go! Also, don’t forget the most important item for the PUMA Night Run guys, your race packs! The race packs will be available for collection at Sunway Putra Mall, Concourse Area from 28th to 30th July (Friday until Sunday), between 10:00 AM to 9:00 PM.

So what are you waiting for? This is your last chance to not miss out on an epic night run this year! Register today at and like the official FB page ‘PUMA Night Run 2017’ for all the latest updates about the event!

Tuesday, July 11, 2017

Great Eastern Genting King of the Mountain Challenge Awaits 10,000 Viper Challenge Participants

Kuala Lumpur, 11 July 2017 - The next event of the Great Eastern Viper Challenge Series, widely acknowledged as Asia's biggest obstacle course running event, is scheduled to be held at Genting Highlands on July 15, 2017.

Dubbed the Great Eastern Genting King of the Mountain, it will challenge 10,000 participants for the second year as they battle the hilly terrain, winding roads and some new obstacles. Hosted by Genting Resorts, the cool climate offers a unique experience for all participants, a vast difference from the searing heat of the previous stops.

The event will cover a distance of 10km and will have 15 obstacles with the first wave of participants set to be released as early as 7am. Participants will receive their finisher medals and event t-shirts once they have completed the challenge. Great Eastern’s LIVE GREAT booth will be offering free photo printouts and a chance to win Starbucks gift cards at the 'LIVE GREAT Fitness Challenge'.

"It is always exciting being back here in Genting Highlands as it provides a different atmosphere compared to the previous venues. The hilly roads and weather will be the sixteenth obstacle for each participant as they battle their way to the finish line," said Selva Kumar, CEO of Original Bootcamp Sdn Bhd, the brains behind the Viper Challenge.

“Viper Challenge highly regards the health and fitness of one’s life and we are glad to help educate and motivate our participants on the importance of being healthy especially when they live a fast-paced lifestyle,” he added.

The Great Eastern Viper Challenge 2017 Series is presented by Great Eastern Life as part of their 'LIVE GREAT Programme', the first integrated health and wellness programme by an insurance company in the region. The programme comprises five components including wellness tools, health tips, mobile applications, workshops and events. Added to this, customers can use the LIVE GREAT Card to enjoy exclusive health and wellness privileges at partner establishments throughout the region.

Great Eastern Life’s Chief Executive Officer, Dato Koh Yaw Hui said: "As the title sponsor for Great Eastern Viper Challenge for the second year, we hope to continue to inspire Malaysians to live healthier and better lifestyles by advocating not only physical wellness, but also mental health.

"Participants of the Viper Challenge have to challenge themselves to go beyond their boundaries and limits to overcome the various obstacles throughout the event and emerge victorious to experience a sense of accomplishment at the end.

"The event not only promotes a well-balanced and holistic idea of good health but also emotional wellness to foster camaraderie and teamwork. We believe the importance of a healthy body and mind will go hand-in-hand towards achieving a holistic healthy lifestyle”.

Due to the high demand, the Viper jet package offers an impressive deal for participants to travel from Singapore to Kuala Lumpur before making their way up to Genting Highlands. The package for two includes flight tickets to and from Singapore, entry tickets to the Great Eastern Genting King of the Mountain and two nights stay at the First World Hotel, Genting.

Malaysia Major Events, a division of Malaysia Convention & Exhibition Bureau (MyCEB), and an agency under the Ministry of Tourism and Culture, Malaysia (MoTAC), has pledged its continuous support of the Viper Challenge. Since the first edition in 2013, more events have been introduced yearly with the brand currently boasting well over 120,000 enthusiasts who have competed in events on the local front and internationally.

Viper Challenge’s multiple formats which cater to the masses and an elite few, require participants to complete any three of the five events - Singapore, Penang and Johor, Genting Highlands, Shah Alam (mid-level) and the final event, the Great Eastern Viper Challenge.

The next Great Eastern Viper Challenge event will be held at the majestic Shah Alam Stadium in September where the participants will aim to complete their Series Finisher Medal with the grand finale taking place at Cyberjaya in December.

Monday, July 10, 2017

Singapore Athletics Partners with IRONMAN Asia for National Championships

Singapore. 10 July 2017 –
Singapore running received a boost today after world’s leading endurance race organisers, IRONMAN Asia announced a two-year partnership with Singapore Athletics Association (SAA).

The partnership, will see SAA continue to sanction the Standard Chartered Singapore Marathon, the region’s only International Association of Athletics Federations (IAAF) Gold Label race.

At a grassroots levels, SCSM 2017 and 2018 will double up as the host event for the marathon distance at the official National Championships. where the top competitive local runners across two categories- Singapore Open and Masters, Male and Female will get the opportunity to compete against the best in Singapore to be crowned National Champion.

Team Singapore athletes who have already confirmed participation include Pierre de Coubertin World Fair Play Trophy winner Ashley Liew, 3rd place finisher at SCMS 2016 Evan Chee, Jasmine Goh, Neo Jie Shi, and Fang Jian Yong.

Speaking of the change SAA President Mr. Ho Mun Cheong said “This partnership is a move in the right direction, and will help to further elevate the sport of distance running among competitive runners in Singapore. By hosting the National Champions at a platform like SCSM, our top Singaporeans will get to experience what it is like to compete amongst the elites at a world class event, while vying for the honour of being crowned National Champion.”

7-time SCMS Singapore Men’s Champion, and Team Singapore athlete Mok Ying Ren (managed by ONEathlete) also welcomed the partnership saying “We’ve had the Standard Chartered Singapore Marathon for many years now, and many of us have run this race growing up. The event has grown tremendously both in scale and quality, so hosting the National Championship here makes sense, and will certainly strike a chord with competitive runners in Singapore. I am confident that it would be an opportunity for a finer display of local sportsmanship and emergence of more young local running talents.”

Hosting the National Championships at SCSM will allow participants to enjoy the enhanced race experience, and compete across new race routes which will take them through some of Singapore’s most iconic heritage locations.

En route, runners there will also be a number of improvements with the introduction of new features like mist tunnels, cooling zones, additional and longer hydration points and more entertainment along the route for a better running experience.

Commenting on the partnership, Managing Director of IRONMAN Asia, Geoff Meyer said “This is part of our commitment to developing Singapore as a premier running destination. The race is already seen by local and regional runners as the gold standard, by working with SAA to host the National Championships here, we’re hoping to further develop SCSM as a race for those with a competitive edge.”

Come July, SCSM will unveil runners’ programmes that will help SCSM participants to prepare them for the best race yet.

Registration for SCSM 2017 at Standard Chartered Cardholders will enjoy 15% off registration fee across all categories.

For more information, visit:
Follow the race:
Instagram: @MarathonSG
Twitter: @MarathonSG

Sunday, June 18, 2017


Kuala Lumpur, June 2017 – In its 13th consecutive year running, the annual ROASTERS Chicken Run (RCR) by Kenny Rogers ROASTERS (KRR) is back! The KRR family who are strong advocates of an active and healthy lifestyle is inviting all to shed the calories and simultaneously contribute back to the community.

Happening at Berjaya Times Square on 16th July 2017 (Sunday) from 7:00am onwards, participants will be running a pre-designated route of 5km (for runners aged 13 and above) or 2km (for runners ages 7 to 12 years old).

What sets it apart from other runs is that participants are required to balance an egg on a cone and make it to the finishing line without breaking the egg to be entitled to win attractive prizes!

“The proceeds from RCR’s signups will be contributed to Food Aid Foundation, a non-profit organisation which acts as a food bank to provide basic food to charitable homes nationwide including rehabilitation and feeding centres and also poor families,” quoted Esther Woo, Deputy General Manager of Berjaya ROASTERS (M) Sdn. Bhd. & Chairperson for ROASTERS Chicken Run 2017.

“Our humble collaboration with Food Aid has allowed us to reach out to the larger public, totaling up to about RM 660,000 food donations nationwide to date. KRR is honoured to be on this journey with the foundation with this being the 3rd year of our partnership. We are eager to go beyond and continuously provide simple yet meaningful necessities to those in need. Keeping strong to our values as advocates of health and nutrition, we look forward to instill the importance of having wholesome meals and educate the public to live an active and healthy lifestyle,” she added.

Participants will enjoy an early bird promotion at RM 65 for adults, RM 50 for children aged 7 to 12 years old when you sign up before 23rd May 2017! Normal participation fee is RM 70 for adults and RM 55 for children aged 7 to 12 years old. Registered participants will be provided with freebies worth more than RM100 including an exclusive ROASTERS Chicken Run T-shirt, Berjaya Times Square Theme Park entrance wristband, goodie bag, finisher’s medal and e-cert!

The ROASTERS Chicken Run 2017 is co-organised by Berjaya Times Square, Berjaya Time Square Theme Park with Ultron as its supporting partner. Other supporting partners who make this run possible are 100 Plus, RockTape, Salonpas, Nestle, Milo, Super Asia (SAE), Watsons, Sports Toto Fitness Centre, Cosway, Berjaya Hotels & Resorts, Starbucks, Unilever, and Campbell’s.

Following its 2nd year in partnership with Food Aid Foundation, KRR has reached out to 35 homes and organisations and contributed a total of 3,340 wholesome KRR meals between July 2015 to March 2017. KRR extends their helping hand to the needy by providing them with nutritious meals as well as donating funds to various organisations through Food Aid Foundation. The contribution by KRR to Food Aid Foundation also allows free entry for children from homes and organisations to participate in RCR events.

Visit the official website for entry forms now! This charity run is part of the KRR Community Chest Campaign established in 2005 to aid the less fortunate. For more information, contact 03 - 2119 9888, or log on to and stay connected via

RBC Race for the Kids returns to Kuala Lumpur on 29 October 2017

KUALA LUMPUR, 17 June 2017 – Royal Bank of Canada (RBC) today announced that RBC Race for the Kids will return to Kuala Lumpur on Sunday, 29 October 2017 at the scenic Perdana Botanical Gardens.

The 5km non-competitive charity run is expected to attract more than 1,800 runners and walkers of all ages in support of RBC’s charity partner, Ronald McDonald House Charities (RMHC) Malaysia. RBC and RMHC Malaysia aim to raise more than RM 90,000 to fund a third Ronald McDonald Sensory Room at Sekolah Semangat Maju Taiping (SSMT) for children with learning disabilities, autism, Down syndrome and cerebral palsy.

“We’re proud that RBC Race for the Kids Kuala Lumpur is again partnering with RMHC Malaysia to support children in need,” said Andy Allen, Head of RBC Investor & Treasury Services Malaysia. “RBC is a strong advocate of RMHC Malaysia’s longstanding efforts to help young people and we look forward to another successful event in 2017.”

The inaugural RBC Race for the Kids in 2016 raised RM 200,000, easily exceeding RBC and RMHC Malaysia’s fundraising target, and attracted more than 1,500 participants. The funds enabled RMHC Malaysia to build two Sensory Rooms in the Klang Valley.

“We are raising the bar this year and aim to attract even more participants in support of this wonderful cause,” said Victor Sim, Vice President, RMHC Malaysia. “More than 5,000 children in Malaysia have so far benefited from our Sensory Rooms, which stimulate sight, sound, touch and smell to help build cognitive skills and self-confidence.”

RBC Race for the Kids takes place in more than 15 locations around the world including London, Vancouver, Minneapolis, Toronto, New York, Chicago, Sydney, Luxembourg, Hong Kong, and Kuala Lumpur, attracting more than 124,000 participants. Since its launch in New York in 2009, RBC Race for the Kids has raised over US$27 million for children’s charities around the globe.

For more information on the event and how to register, please visit RBC Race for the Kids Kuala Lumpur.

AmMetLife ELECTRIC RUN RECHARGED Is Set To Brighten Up the City Again This July #AmMetLifeElectricRunRecharged #RunTheNightMY #mymajorevents

Kuala Lumpur, 9 June 2017 - Dubbed to be the world’s most popular nocturnal fun run, ELECTRIC RUN is set to light up the city again as AmMetLife ELECTRIC RUN RECHARGED on July 29 at Anjung Floria, Precinct 4, Putrajaya.

With a new partner – AmMetLife Insurance Berhad and a new concept – RECHARGED, the run will amp up the night for runners as they experience an exclusive journey of light and sound through time, with various zones, each representing a unique colour theme and music era, making it the most electrifying experience.

Elevating the experience in its 3rd installation, AmMetLife ELECTRIC RUN RECHARGED will see Hip Hop artiste Silento make his debut performance in Malaysia. Best known for his debut single "Watch Me" which racked up close to 1.3 billion views on Youtube and peaked at No. 3 on the Billboard Hot 100, Silento will be headlining the celebration at the finish line. Sharing the stage with the Billboard chart topper are local artistes such as CUURLEY, Blastique & Amanda Avyanna, SonaOne and De Fam.

“We are so glad to see how the Electric Run has grown in participation and popularity over the past 3 years! Beyond pushing new boundaries with the course lands, we at Livescape Group stay true to bringing the best music experiences, and this year we are excited to have renowned Hip Hop artiste Silento headlining the celebration at the finish line. We are also thrilled to have AmMetLife’s support in RECHARGING with us and together we hope to, be the biggest and brightest Electric Run to-date,” Muhammad Iqbal Group Chief Executive Officer of The Livescape Group.

“We are proud to partner Livescape Group to present AmMetLife ELECTRIC RUN RECHARGED to all Malaysians. This will be a fun and exciting event not to be missed. Enjoy the unique course lands and entertainment lined up for the night. As a life insurer, we are committed to helping Malaysians live better lives and we will always find new and exciting ways to spread the culture of a healthy and active lifestyle with an element of fun for all,” Ramzi Toubassy CEO of AmMetLife.

“Electric Run continues to highlight Malaysia’s capabilities and capacities in organising major homegrown events that drives international participation and generates high yield tourism receipts. This year, the event is expected to attract 2,800 international attendees, and we are proud to support this event for the third year running and continue the strategic partnership with Livescape,” said Tony Nagamaiah, General Manager of Malaysia Major Events, a division of Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture Malaysia.

“The hosting of unique events such as Electric Run will strengthen the Government’s ongoing effort to solidify Malaysia’s global appeal as a leading destination for sports, arts, lifestyle and entertainment events, that will support to realise the Ministry of Tourism and Culture Malaysia’s efforts to achieve 36 million tourist arrivals and RM168 billion tourism receipts by the year 2020.”

Organised by Livescape Group and supported by Malaysia Major Events (MME), AmMetLife ELECTRIC RUN RECHARGED is set to attract over 18,000 runners of all ages. As participants run, walk and dance their way to the finish line, their senses will be stimulated as they encounter various unique activities, different course lands, each more engaging than the last, music and lights to allure runners to the celebration at the finish line.
added Tony.

AmMetLife ELECTRIC RUN RECHARGED will feature nine course lands. The nine course lands are:
• The Start Line
• Hip Hop *NEW
• Sugarrush *NEW
• Polyphonics *NEW
• Stardust *NEW
• Disco *NEW
• Rainbow Road
• The Finish Line / Celebration Stage

The run this year will feature a couple of added enhancements with the most prominent being the RECHARGED concept. Participants at AmMetLifeELECTRIC RUN RECHARGED will each be receiving a limited edition PIX Mob bracelet in addition to the official race tee, finisher’s medal and race bib. Feel the beat as the pulsating light from the bracelet illuminate neon lights to guide participants to the themed dance party zones, accompanied by music every kilometre of the run, providing runners with a more immersive experience. The race course is set to transport runners through a light and sound journey through time, with each zone representing a unique colour theme and music era.

For the first time ever, The Livescape Group will also be providing a race pack delivery service in collaboration with SkyNet to registered participants. The optional service can be added on upon registration with a minimal fee. This service also caters to participants travelling to Malaysia for the AmMetLife ELECTRIC RUN RECHARGED from Singapore, Indonesia, and Thailand.

Participants this year will flag off at Anjung Floria, Precinct 4, Putrajaya for the first time. The runners will be taken on a scenic route around Putrajaya as the city transforms to a neon themed park for one-night-only.

Registrations are currently priced at RM88.20 per person (Group of 4) and RM98 per person (Individual). Children under the age of twelve do not have to register but do not receive a race pack. All prices listed exclude the RM4 ticket processing fee and 6% GST. Registrations can be done via or through our ticketing partner

For more information or to obtain updates on AmMetLife ELECTRIC RUN RECHARGED, log on to or follow us on Twitter at @electricrunmy and Instagram at @electricrunmy.

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